About

I am an Information Designer who works at the intersection of data, clarity and decision-making. My practice spans data visualisation, dashboard design and AI-powered product design. Across all of it, the core question stays the same: what does this data need to say, and who needs to hear it?

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I have worked with organisations across education, social impact, publishing, and research. The sectors are different but the problem rarely is. Somewhere, there is data that is not yet telling its story, and decisions that are harder than they need to be because of it.

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What I bring to that problem is not just design. It is the ability to sit with a dataset, understand the context behind it, identify the right questions to ask and then build something that makes the answers impossible to miss. Whether that is a multi-tab dashboard, a Power BI report or an AI suite integrated into a product used across hundreds of schools — the measure is always the same: does this help someone act with more confidence?

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I work closely with clients throughout. I am as comfortable in an early conversation about what is actually worth tracking as I am in the final design decisions about how to show it.

If you are working on something where data exists but clarity doesn't — let's talk.